Project Description
In today’s rocky political landscape many are in search of organizations to support through volunteerism and financial means. This Integrated Marketing Communications plan identified ways in which The Utah Pride Center can reach its target market to gain support year-round.
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Identified target demographics through surveying email subscribers, resulting in better communication methods and communication vehicle delivery for audience members.
Collaborated closely with the Development and Communications Director to send audience surveys, targeted messages, and develop segmented audiences for future Utah Pride Center marketing campaigns.
Developed targeted messages and communication materials for each consumer profile as a means to help increase engagement and drive up donations/volunteering.
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