About Me
Hello, and welcome to my portfolio. My name is Tyson Olcott and I use my digital marketing and strategic communication expertise to communicate compelling stories that drive results for brands. As a strategic marketer and communicator, I focus on analyzing the data behind engagement and interactions with customers and prospects, thus resulting in highly targeted and strategically led marketing approaches to communication needs.
Skills
Blending together principles of rhetoric, branding, and communication theory to improve and deliver communication in a variety of settings ranging from technical writing to usability and digital media design.
Evaluating the strategic roles of a variety of communication disciplines in advertising, public relations, personal selling, and sales promotion and combining them to provide clarity, consistency, and maximum communication impact.
Concentrating marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match the product or service offerings.
Integrating social and environmental concerns in business operations and interactions with key stakeholders.
Improving a brand or improving customer knowledge and opinion of a brand.
Initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria.
Education
Bachelor of Arts
Communication
2009 – 2013
Master of Strategic Communication
2016 – 2017
Experience
Developed national and local media relations and strategic communication campaigns for a variety of brands and companies in varying industries. Created & conducted executive media training for local/national clientele. s And finally, generated press releases, plans & media advisories on behalf of major brands earning valuable media attention nationwide.
As the Demand Generation Manager, I was responsible for managing a multi-million marketing budget in which I planned and executed multi-channel, multi-touch programs that created new sales pipelines, improved win rates, and increased sales velocity.
Oversaw the internal and external public relations, strategic communication, and community outreach efforts for the Clearlink brand. Launched initiatives that engaged employees and connected them with the community that resulted in earned media attention from all local news outlets.
As the Employer Brand Marketing Manager, I’m responsible for managing and executing marketing strategies and campaigns that attract, nurture, and engage new leads, driving qualified leads through the hiring funnel.
Implemented a digital marketing approach to engaging more than 1,700 employees through targeted email marketing, rhetoric, & content strategy resulting in increased employee engagement by more than 25% over three months’ time.
As the marketing strategy manager, I served as a thought leader and agent for change in continued efforts to build brand awareness and go-to marketing alignment while supporting marketing, sales, associations, and partner enablement programs.
American Marketing Assoc., Utah Chapter
Utah Business Magazine
Portfolio
The Utah Pride CenterIntegrated Marketing
Confluence: Experience ElevatedProject Management
The WireStrategic Communication
Catholic Community ServicesBrand Development
Out of the BlueCorporate Social Responsibility
Millcreek Coffee RoastersTarget Market Analysis